Startups caught Indian fat market with ancient medicine

Considering the health of companion animals, more and more companions purchase organic foods or customized healthy foods. However, let go of the hair care and skin care that should be considered the most basic. Here is an Indian startup that says that products for pet care are as important as food and medicine.

Indian Delhi-based Fat Startup Fat Veda makes skin and hair care products for pets using the Ayurvedic method called Indian medicine with 5000 years of tradition. It produces products for the care of companion animals such as shampoos, conditioners, oils, etc. using plants, herbs, and natural natural ingredients specified in the ancient Ayurvedic scriptures. Petveda is said to have started with the vision of the father of Kumar Petveda, who made skin care line products in Ayurvedic style.

“Animals are particularly sensitive to PH, so even baby shampoos can cause health problems,” Kumar said. “But companions overlook them.” He is mistaken for using human shampoo as it is. In fact, the PH level of animals is lower than that of humans. Petveda products focus on pH balance, excluding ingredients such as parabens, alcohols, and sulfates, and use natural preservatives.

The Indian pet market is growing rapidly. According to market research firm Euromonitor International, India’s fat care market is worth $348 million. The report predicts that the fat care market will grow by 17% by 2024.

Pet Veda is ahead of its competitors in the growing Indian pet market. It completely controls quality through direct product production and offers a variety of differentiated products. It is also the first Indian brand to introduce a natural product without parabens.

Petveda belongs to a premium product line compared to competitors in India, but customers are willing to purchase Petveda products. According to Petveda, there are 4,000 paying customers, of which 30-40% are repurchasing. In addition, Petveda’s increase and decrease from the previous month is 25-30%.

Fat Veda products can be found throughout India. It is sold on its website, Amazon, and flip cart. Petveda’s next target is the global market. To provide quality that meets global market standards and reduce packaging waste and environmental costs, we manufacture our products completely recyclable.

Petveda has not yet had experience in attracting investment, but has also revealed plans to find an investment company to expand its business to other regions. It plans to expand its distribution network to other cities such as Mumbai, Bengalo, and Hyderabad, and is also preparing to enter the U.S. market by talking with the pet shopping mall

Petveda said, “I don’t think there are any specific competitors at the moment, but we will challenge with global brands such as Bertzby and TropicClean as our competitors.”



Through the monthly AHC PC and HowPC magazine era, he has watched 'technology age' in online IT media such as ZDNet, electronic newspaper Internet manager, editor of Consumer Journal Ivers, TechHolic publisher, and editor of Venture Square. I am curious about this market that is still full of vitality.

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