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Google announced that it would require legal identification of all advertisers. This policy has been introduced for political advertising since 2018. In fact, it was introduced as a means of securing transparency about the increasing distrust that other camps are doing political advertisements, but it will be applied to all advertisements.
Along with identification, the user knows who is placing the ad. Now, you can see why the advertisement is displayed in the advertisement, but after the summer, information about the advertiser’s company name or business location can also be displayed here.
Due to this, there is a possibility that advertisements containing fraudulent content or misinformation may be naturally eliminated. It can also be a criterion for whether the user trusts the advertisement. In addition, for advertisers who require identification, they must submit identification documents within 30 days after Google sends a notification. Otherwise, ads will stop running. However, this policy will only be introduced in the United States, and it will take several years to apply to the world. Related information can be found here .
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