E-cigarette cord to withdraw from 5 European countries

Juul, an e-cigarette company that sold to minors in the U.S. in 2019, is expected to stop selling it in five European countries within this year.

It is not the effect of Corona 19. Reportedly, of the five countries withdrawing, Spain and France were markets with relatively high sales. However, it seems that the sales were not significant enough to secure the necessary personnel and continue activities to resolve issues between local regulators. In addition, it seems that the market size in Austria, Belgium and Portugal was not correct.

In the EU, regulations on e-cigarettes are stricter than in other regions. In the United States, the amount of liquid nicotine is 59mg per ml, whereas in the EU, it is almost a third of 20ml. One expert said that due to strict regulations, e-cigarette penetration does not occur in EU countries like the United States.

In Europe, the adult smoking rate tends to be high in the world as well, but in recent years, even this has declined. Hundreds of employees are expected to lose their jobs as Joule withdraws from five European countries. In addition to Europe, the possibility of withdrawal from Korea has been reported, and the business is ending in China and India. In Singapore, news of the office shrinkage is reported. It is known that 800 to 950 employees will be fired as part of the restructuring plan, but it is not known whether the staff will be included when withdrawing from Europe.

In addition, Zul withdraws from five countries this time, but is currently operating in the Czech Republic, Germany, Ireland, Italy, Poland, non-EU countries such as Switzerland and Ukraine, and the UK and Russia, which have the largest sales, in Europe. Related information can be found here .