Google introduces podcast analysis tool

Google Podcasts Manager is a management tool introduced by Google for podcast makers. Following the renewal of Google Podcast for Android and the release of the iOS version.

Google Podcast Manager is a podcast version of Google Analytics. After confirming that you are the owner of the podcast program, you can check the number of listeners, playback time, viewing period, etc., as well as where you started listening and whether you left. In addition, anonymized device analysis is also possible. This can also determine whether the listener is listening on any device, such as a smartphone, tablet, desktop, or smart speaker.

Data can also be integrated into other analysis tools. If the viewing environment can also be identified, it can be helpful in transmitting target programs, such as content to be listened to for smart speakers and content for smartphone breaks. Related information can be found here .