Google, a program that pays for paid news?

Google announced the launch of a new licensing program to support the news industry. When the program starts, Google will pay news publishers to allow users to read paid articles for free.

The licensing program, due to launch in the second half of 2020, will allow Google to pay high-quality content publishers. Details are not disclosed, but Google will pay some of the publishers who distribute content using video, audio, images, and text. In addition, although all or part of the online media content is paid for, there is a possibility that Google will pay for the content that has been blocked from such a fee, so that ordinary users can access it for free.

Already, Google has signed partnership agreements with publishers in countries such as Germany, Australia and Brazil, and is expected to expand contracts to other countries within the next few months. Google emphasizes that the new program expands the Google News and Google Discover experience. Google says it targets local publishers who deliver valuable local information to the community. Of course, in the future, Google will select target publishers from a variety of perspectives, including political perspectives.

Google’s blog highlights the importance of news, citing the growing concern about racial inequality amid the global epidemic. Of course, there is also a growing demand for Google and Facebook to pay the publisher directly. With the link tax passed in the EU, it is increasingly likely that Google will have to pay publishers to publish articles on Google News. But so far, Google has been known to look at changing the way news is displayed rather than paying. The announcement of this new program is interpreted as evidence that Google is taking a positive approach, recognizing that payments to publishers are inevitable. Related information can be found here .