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On February 22 (local time), market research firm Gartner announced the results of a global smartphone shipment survey for the fourth quarter of 2020. According to this, Apple shipped more than 80 million iPhones this quarter, surpassing Samsung Electronics, which recorded 62 million units, and rose to the top in four years since the fourth quarter of 2016.
Gartner analyzed that in the fourth quarter of last year, consumers were cautious about spending and put some purchases on hold, but the reason that iPhone sales were strong despite the fact that 5G smartphones and pro camera functions led some end users to purchase smartphones or replace phones. Are doing.
Table 1. Worldwide Top 5 Smartphone Sales to End Users by Vendor in 4Q20 (Thousands of Units)
| Vendor | 4Q20 Sales | 4Q20 Market Share (%) | 4Q19 Sales | 4Q19 Market Share (%) | 4Q20-4Q19 Growth (%) |
| Apple | 79,942.7 | 20.8 | 69,550.6 | 17.1 | 14.9 |
| Samsung | 62,117.0 | 16.2 | 70,404.4 | 17.3 | -11.8 |
| Xiaomi | 43,430.3 | 11.3 | 32,446.9 | 8.0 | 33.9 |
| OPPO | 34,373.7 | 8.9 | 30,452.5 | 7.5 | 12.9 |
| Huawei | 34,315.7 | 8.9 | 58,301.6 | 14.3 | -41.1 |
| Others | 130,442.8 | 33.9 | 145,482.1 | 35.8 | -10.3 |
| Total | 384,622.3 | 100.0 | 406,638.1 | 100.0 | -5.4 |
Apple increased sales of more than 10 million units from the same period last year, increasing its global smartphone market share by almost 15%. Its rival Samsung Electronics’ market share declined by 11.8%, reducing device sales by 8 million units from a year ago.
Worldwide smartphone sales in 2020 declined 12.5% from 2019. Samsung Electronics, which fell 14.6% year-on-year, remained the No. 1 in the industry, while only two smartphone makers, Apple and Xiaomi, grew from the previous year. However, Huawei, which once approached Samsung Electronics, saw a noticeable decrease in sales due to the effect of the ban on Google applications.
Table 2. Worldwide Top 5 Smartphone Sales to End Users by Vendor in 2020 (Thousands of Units)
| Vendor | 2020 Sales | 2020 Market Share (%) | 2019 Sales | 2019 Market Share (%) | 2020-2019 Growth (%) |
| Samsung | 253,025.0 | 18.8 | 296,194.0 | 19.2 | -14.6 |
| Apple | 199,847.3 | 14.8 | 193,475.1 | 12.6 | 3.3 |
| Huawei | 182,610.2 | 13.5 | 240,615.5 | 15.6 | -24.1 |
| Xiaomi | 145,802.7 | 10.8 | 126,049.2 | 8.2 | 15.7 |
| OPPO | 111,785.2 | 8.3 | 118,693.2 | 7.7 | -5.8 |
| Others | 454,799.4 | 33.7 | 565,630.0 | 36.7 | -19.6 |
| Total | 1,347,869.8 | 100.0 | 1,540,657.0 | 100.0 | -12.5 |
Interestingly, in 2021, Gartner is placing emphasis on inexpensive 5G smartphones such as the iPhone 12 mini as a decisive factor for end users to replace existing smartphones. The iPhone 12 mini seems likely to be discontinued due to sluggish sales, but there are rumors that the successor model, the tentatively named iPhone 13 mini, will be released as scheduled.
The iPhone 12 mini is originally targeting the US and European markets, but there are opinions that it is not fulfilling its potential due to the spread of Corona 19. For this reason, it is possible that Apple will not give up the lineup and will continue to release it. Related information can be found here .
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