Twitter started testing full-screen ads in Fleet in the US on June 1 (local time).
Fleet is a tweet that disappears within 24 hours, provided globally from November 2020. Unlike regular tweets, photos and videos are displayed in full screen just like Facebook and Instagram Stories. The newly added Fleet Ads are full-screen advertisements displayed between the Fleet. The appearance remains the same as a normal pleat. Twitter is posting on the blog Fleet ads are a place where brands can unleash their creativity, show the stage, link their accounts with creators, or share topics.
Until now, Fleet ads were only available to some users in the United States, where only a few advertisers were displayed. Through this test, we are monitoring the performance of vertical full-screen ads, and we are referencing the introduction of full-screen ads on Fleet as well as Twitter in the future.
In addition to advertising, the topic of monetization on Twitter has been increasing recently. At the end of February, they announced Super Follows and started a space. At the end of May, there is also talk of Twitter Blue, a paid option.
Meanwhile, US meteorologist Eric Holthaus has teamed up with Twitter to launch a weather news service called Tomorrow. You can sign up for $10 per month.
It covers 15 cities in the United States and the Dominican Republic. In addition to Holthouse, 18 local meteorologists participate. News is delivered to Revnu, a newsletter service under Twitter, and you can ask an unlimited number of questions via Twitter or e-mail, and your questions are guaranteed to be answered. You can also participate in podcasts and spaces.
If it is just meteorological information, detailed information is now provided free of charge. The reason why the paid service is being offered is mainly because it predicts the response to extreme weather such as typhoons and floods. According to Holthouse, Hurricane Sandy, which hit the United States in 2012, surged from 5,000 followers to 150,000. It is said that whenever a disaster occurs, Twitter DMs from all over the world are often flooded. It is usually not very important, but when an unusual climate occurs, there is a demand to first obtain information about the city in which one lives from experts.
Tomorrow is expected to expand to 50 cities in North America by the end of 2021. In 2022, it is planned to be deployed in regions such as India and Brazil where the use of Twitter is high and the weather service is not well developed. Related information can be found here.