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Heineken BOT is a self-propelled cooler for canned beer announced by Heineken USA, a major beer company. In its name, bot stands for Beer Outdoor Transporter. It can store 12 cans of Heineken with ice and provides the ability to drive behind the owner. In other words, if there is a Heinekenbot, there is no need to carry the chiller with beer from the parking lot to the BBQ place.
Heinekenbot explains that it has the same attractive AI personality as the robot of the Pixar movie Wally. Checking people’s thirst in the summer heat. It appears to be designed to always monitor and follow the person in front of them.
The appearance of the bot looks like a business travel robot for automatic last-mile delivery of groceries and other items, except for the Heineken color scheme. As long as you just drive on wheels, it may be difficult to drive as you think on gravel beaches, riversides, or campgrounds with steps.
In any case, it may be a product for fun and promotional effects rather than practicality. Heineken has no plans to sell the bots as prizes, but will apply for a campaign from July 1 and give some to the winners. The target audience is US users. Related information can be found here.
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