The App Store, where app developers work, has been a problem due to high sales fees. The fact that the App Store and Amazon App Store are moving to cut sales commissions is also a result of being conscious of this criticism. In the midst of this, the EC site Shopify App Store announced that it would not take commissions until the first $1 million in sales.
Shopify, which is expanding its business worldwide as an EC site that has grown in size after Amazon, announced that it will not take commissions for the first $1 million sold on its App Store from August 1, 2021. Amounts in excess of $1 million are subject to a 15% sales fee, which is 20% lower than the previous $1 million threshold, but the threshold for the first $1 million is reset annually. In addition, this method also applies to theme shopping malls where sellers handle setting templates in stores, and it is said that the standard of 1 million dollars is prepared separately from the application store.
Shopify emphasized App Store profitability, saying that developers acting as Shopify Partners generated $12.5 billion in revenue in 2020 alone, an increase of 84% year-over-year. In addition, it is mentioned that more than 1.7 million sellers around the world are using the theme, which is an advantage that developers who meet various needs will have the opportunity to be active more than ever.
App sales fees are criticized for being too high on various platforms, and Google Play and the App Store have announced that they will set a fee of 15% for sales under $1 million, or the Amazon App Store is conditionally keeping the fee at 20%. In the midst of this, Shopify is showing a differentiated route from other companies by setting its own fees. Related information can be found here.