Even if the content of a social media post is good, if the timing is wrong, it will be buried in other posts, making it difficult to become a topic of discussion. The timing of posting is very important. Blog2Social, which provides plugins for automatic social media posting and scheduling, analyzes 60,000 bloggers and corporate posts around the world, and analyzes each platform such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It leads to when and when to publish is effective. It’s an average, so it’s not for all posts, but it’s something to keep in mind to maximize coverage.
First, on Facebook, the best times for posting are from 13:00 to 16:00 and from 18:00 to 22:00. Posting frequency twice a day is appropriate, and the time when it is easy to get a response from visitors may vary depending on the content. Basically, it is easy to get a response from 15:00 to 16:00, but B2B content is easy to get a response from 13:00 to 16:00 on Thursdays and Fridays and weekends. On the other hand, it is difficult to get responses to posts until 14:00 on weekdays. In addition, all Facebook posts say that Tuesday, Thursday, Friday and Saturday are the best.
For Twitter, 8-10 a.m., 11-13:00 lunchtime, and 17-18 p.m. are suitable times. It seems to be easy to get a response during the morning commute and lunchtime, and difficult to get a response late at night or outside working hours. It is said that the frequency of posting is about 3 times a day, and when it comes to the day of the week, it is said that posting on weekdays rather than weekends is the best.
For Instagram, 11 to 13:00 and 19 to 21:00 at night are suitable. We recommend that you update the story on a weekday on Wednesday, the most likely to get a response. On the other hand, it is said that it is difficult to get a response on weekends, especially on Sundays. The frequency of posting is said to be appropriate once or twice a day.
According to Pinterest, the best time is between 12 and 14:00 and between 19:00 and 22:00. Contrary to Twitter, which is more likely to get a response during working hours, Pinterest recommends 12 to 14:00 on weekends, when more posts are posted outside of working hours. On the other hand, it is said that it is difficult to get a response before 17:00 on weekdays.
If you post on LinkedIn from 8-10 am and 17-18 pm, you can get a response at the best time, and the days of the week are Tuesday through Thursday. After dinner and on Saturdays and Sundays, it is said that it is difficult to get a response outside of working hours. The optimal posting frequency is once a day.
Reddit is extreme. It is said that the most suitable posting timing is from 6 to 9 in the morning, and from 8 to 12 on Sundays by default. As for the days of the week, Saturdays and Sundays are appropriate and the frequency of posting is said to be 1-2 times a day.
VK (VKontakte), Russia’s largest social media service, also says that the optimal time is from 21:00 to 1 am. While Monday is the easiest to get a response, it is difficult to get a response on Saturday, especially on weekends, and the timing between 3 am and 5 am is not recommended. The optimal posting frequency is said to be 1-2 times a day.
In the case of Telegram, it is open from 10 am to 12 pm and from 17:00 am to 19:00 pm. Basically, weekdays are recommended, but for B2B-related content, it is said that weekend afternoons are appropriate. The optimal update frequency is twice a day. Also, in the case of Google My Business posts, 9-11 in the morning and 19-21 at night are said to be the best times. It is not a weekend, but Monday, Tuesday, Thursday and Friday, and the frequency of posting is small, unlike other pages, once a week. Related information can be found here.