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Climate change is becoming an important task, as it is said that international cooperation is necessary due to the level of COVID-19 infection. However, there are individuals and groups who denounce this as a scam and deny the existence of climate change. On October 7, 2021, YouTube announced a policy to stop generating revenue for content that denies such climate change, and solidified its policy to strictly deal with false claims as facts.
Google, which operates YouTube, has announced a new monetization policy for YouTube creators that will stop advertising and monetizing content that contradicts established scientific facts about the existence and causes of climate change. This includes content that calls climate change a scam, claims that long-term climate change causes global warming, and claims that greenhouse gas emissions and human activities affect climate change.
In formulating this new policy, the Google advertising team carefully examines the claims made to distinguish false claims as fact from those reported or discussed about those claims. It said it will continue to monetize impact research and other topics.
These content investigations use authoritative sources, such as the Intergovernmental Panel on Information, IPCC, on which to judge responses in both automated tools and human investigations. Google’s advertising team has recently been contacted by advertising partners or publishers who have expressed concerns about posting or propagating inaccurate claims about climate change. Not only does it help to strengthen the integrity of the advertising ecosystem, but it is also consistent with the climate change response that companies have taken over the past two decades, he added. Related information can be found here.
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