Why AT & T shot 7 trillion won in □□

Magic Leap is a company that has attracted a total of $ 2.2 billion (W2.48 trillion) from global companies including Google, Qualcomm and Alibaba. The company is developing an augmented reality system, but it has been wrapped in a veil because it has received a large amount of investment without actual system coming out. It is because of the fact that only the information about the actual product was collected but the image or the image containing the concept (obviously, it was obvious that it was attractive enough to open a wallet) was collected.

Magic Leaf first attracted attention in 2016. Although it did not reveal its business contents, it raised $ 552 million from venture capital companies such as Google, KCB and Qualcomm. In February of the same year, Alibaba sold $ 793.5 million I funded. Of course, as mentioned above, Magic Leaf has released a video that introduces the technology or product being developed.

It is a fact that I did not know at all whether this technology would be implemented through video technology. However, according to the report, Magic Lift was being developed as a mixed reality (not virtual reality or augmented reality). So it is a technology that combines reality and virtual world information to build a space that fuses the two worlds.

However, Magic Leaf will finally release its Augmented Reality system, Magic Leap One, in the second half of this year. He added that AT & T, a major US carrier, would be the exclusive partner. It has already announced Magic Leaf One in December last year, and will offer it as a developer kit within this year.

Of course, Magic Leaf One will come out this year at the end of last year’s announcement. Magic Leaf One is made up of a headset called Lightwear, a Lightpack, and a set of controllers, which are computers on the waist.

Lightware has its own technology, called Digital Lightfield, which maps, tracks, and matches the sound to the environment. According to Magic Leaf, the technology also makes it comfortable even when worn for a long time. Also, the controller can be used to work while feeling the virtual state.

If you look at the platform features that Magic Leaf One supports, the first mentioned light field. You can think of the wheel as reflecting light. Magic Leaf uses light field technology to create digital objects with natural light to match depth. The brain realizes digital objects as real because it implements them according to the structure that the human brain perceives. It is like having an actual object in front of you.

The following is Visual Perception. The sensor recognizes the object accurately and reconfigures the environment around the user. Thanks to this, it is possible to see that the object implemented by the light field as described above does not exist as if it exists, but also that the objects can interact with each other.

Magic Lift is able to accurately reproduce the physical environment in which the user is located with visual and room mapping techniques through Persistent Objects. In addition, Soundfield Audio technology can imitate the real world, and it can realize high quality of sound sense and volume sense itself. In fact, in order to feel the reality, it is necessary to reproduce the sound as it is.

Magic Leaf also has notebook-level performance, so high-quality game graphics can be printed out. 3D modeling and FPS games can be implemented in detail. Magic Leaf circle also supports various interfaces such as voice, gesture, head movement, and eye tracking. It’s not a typical computing interface like click, but a natural and intuitive way.

Magic Leaf circle is a form of displaying virtual objects in real space, so it is possible to do computing different from computing based on existing display, ie new computing called Spatial Computing.

Magic Leaf has already announced that it will release the Magic Leap One Creator Edition, a developer kit last December, this year, but it will be AT & T as an exclusive partner, and it will be released in the second half of this year. AT & T said it would sell its Magic Leaf in an exclusive store in Atlanta, Boston, Chicago, Los Angeles, San Francisco and other US stores.

Immediately after the announcement of AT & T, the magic leaf side broadcasted some of the specifications of Magic Leaf One while broadcasting live through twin locations and proceeded to demonstrate. NVIDIA’s Tegra X2 is the SoC (chip) on Magic Leaf One. You can also watch the SDK demo.

Competition over the augmented reality market is already ongoing. Already last year, Apple reported that it is developing an augmented reality headset through its proprietary technology. According to the plan, the company plans to launch an augmented reality headset with a new operating system called rOS in 2020. The rOS is said to be an iOS-based augmented reality headset-only operating system, such as Apple’s watch OS or Apple TV TVOS.

In fact, Apple’s interest in Augmented Reality is not that the product itself has been announced in June of the ARKit, augmented reality framework. The AR kit has already been applied since iOS11.

Apple, as well as Google, has already launched Google Glass in early 2010 (not to mention good). Earlier this year, it was reported that Google is developing a new augmented reality headset using the latest chips from Qualcomm. It is similar to Microsoft’s Hollolens, and features a camera and a microphone. The project name is Google A65 (Google A65). Microsoft is also developing Hololens that will support composite reality since 2016.

Anyway, Magic Leaf One can be said to have come to market according to this announcement. What is the most important meaning of these products? I can get a hint from the fact that I’ve gotten in touch with a carrier named AT & T. Indeed, it is clear that AT & T is an alliance to lead the 5G era, the next generation of communications. In the end, it came out with an expectation as a killer content for 5G high-speed communication service. AT & T’s investment shows expectations for augmented reality (even if it is complex reality) and expectations for the emergence of potentially killer content ahead of the 5G era. AT & T paid $ 6.3 billion ($ 7.9 billion) in monopoly rights. Expectation may be sincerely (?) Amount indicated.



Through the monthly AHC PC and HowPC magazine era, he has watched 'technology age' in online IT media such as ZDNet, electronic newspaper Internet manager, editor of Consumer Journal Ivers, TechHolic publisher, and editor of Venture Square. I am curious about this market that is still full of vitality.

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