Comcast has announced its goal of commercializing block-based software next year with the goal of improving TV marketing efficiency and protecting personal information.
The software Comcast will develop is a P2P platform called Blockgraph. The media and the publisher directly provide the viewer information to the marketing company without going through the third party. TV marketing and advertising efficiency while enhancing the privacy of viewers. Currently, Viacom and SpectrumRich are partners.
SpectrumRich says the block graph technology will enhance privacy and protect privacy as well as share information anonymously collected by all players in the TV ecosystem. Comcast, which was founded in 2001, is providing cable TV, Internet and communication services. The world’s second-largest cable station in the United States, with sales of $ 22.1 billion in the third quarter. For more information, please click here .