Nike, with Augmented Reality, exactly the size of the foot…

Sports brand Nike has added Nike Fit, a new feature that measures foot size with augmented reality technology through its official app.

It seems easy to buy shoes that fit your foot size, but according to Nike, 60% of buyers wear shoes of the wrong size. The number of people who bought the wrong size reaches 600,000 each year in North America alone. It may be because there is not enough data to obtain a shoe that fits the size and width alone.

For this reason, Nike has developed a new feature that uses augmented reality technology to collect data in addition to foot size and width. It uses a scanning technology that combines compute vision, data analysis, machine learning and recommendation algorithms. As you can see from the fact that the Nike Fit is available in the app, it is optimized for online shopping through the app. According to the official website, the measurement takes only a few seconds, and data from 13 points of both feet are collected. This data is stored in your Nike Plus profile, so you can continue to use it for future shopping. It can be delivered to employees through QR codes not only online, but also in offline stores.

The method using the app also supports a guest mode where you can measure other people besides you, so you can use it when giving shoes.

Notably, it recommends different sizes for each shoe type according to the registered foot count data. If it’s a shoe for a lifestyle, it’s better to have room, and the choice can vary depending on the purpose of each shoe.

Nike Fit is said to start service in July in the US and in the second half of this year. Related information can be found here .