Virtual site mining instead of media site advertising?

Steemit (Steemit), which introduces a compensation system for paying virtual currencies called steam coins, and Civil ( ), a project that combines block chaining and journalism, And block chains to create a new model.

A typical example of a traditional media revenue model is advertising. Even more so on the Internet. The ads that come out when you open the site serve as the source of revenue, which is the basic structure that supports your operations. Of course, if you have a browser like Chrome, you may be able to block your earnings through ad blocking. While the internet media continues to grow, it is difficult to improve advertising efficiency. However, there is one place where readers can choose between displaying advertisements or collaborating on virtual currency mining.

The American media salon (Salon. ) is the main character. If you open the page with the ad blocking option selected in your browser, you will get a message. To view the article, you can view the ad or let the user choose to let the PC use idle CPU power.


This medium is serving ads to provide an article, but if you are the one who has blocked your ads, you can press the button that allows the salon to use the remaining power on your PC to unblock the ads or view the ads so that you can produce articles for the future. I was able to. This feature, introduced in Beta, is an attempt to earn revenue by allowing readers to earn advertising revenue or contribute to virtual currency. The salon side also tells readers that they will spend a percentage of their processing power on the PC in advance.

If you select Virtual Currency Digging, the JavaScript will be downloaded to your PC and you will immediately begin mining the virtual currency Monero. This method uses the CoinHive structure, which is a virtual currency mining service. It is to disperse mining in several PCs. Of course, there is no problem in itself. In recent years, however, it has been pointed out that using Coin Hive, mainly on the English-speaking site, users have been digging virtual currency from 4,200 websites through malicious code. The Pirate Bay, a BitTorrent file-sharing site in Sweden, also made similar attempts to salons. Of course, Pirate Bay has also pointed out that CPU power is unacceptable to customers.

In the case of Pirate Bay, it turns out that in 2017, the user’s CPU resources are being used for virtual currency mining without permission. It is different from unauthorized, but it is said that it is better to look at the advertisement than it is to test the possibility of virtual currency mining as a means to replace advertising income.

Pirate Bay.png

Pirate Bay is a portal that distributes torrent files and links, such as movies, music, and software, to millions of monthly users. Pirate Bay executives said they sought to use virtual currency mining to get rid of ads on the site. Ads that are essential for running a site can hurt the user experience, so they tested whether they could switch from ads to virtual currency mining. He also explained that it is possible to block virtual currency mining by using ad blocking software.

When Pirate Bay made such an attempt, it was criticized for being unauthorized testing in the forum. In some cases, however, it is possible to rely on advertising revenue to make virtual currency mining to generate revenue, which is also positive in that the user provides CPU resources as a service cost (although the most common comment is that unauthorized use is a problem ).

In the case of salons, it differs in that it obtains understanding from the reader beforehand and does mining. This is not a problem. However, when performing actual mining, a considerable portion of CPU processing capacity is devoted to mining.

In fact, in the case of the pylon bays, it has been pointed out that CPU usage is greatly increased only when a specific page is opened. Pirate Bay was also a way to mining Monroe using coin hives, but some had problems with CPU usage going up to 20-30% or mining on multiple tabs (although some of them could fix errors ).

As previously mentioned, the virtual currency market has been hot and recently 4,200 websites have been hacked. Unknown to the visitors of the site, the script used for mining was sent to the hacker’s virtual currency mining.


This is the result of a new form of cybercrime, Cryptojacking. Hackers have used BrowseAloud, a plug-in that improves the accessibility of the site to people with disabilities. This plug-in is a feature for people with disabilities who can help a blind or an obsolete person navigate through the website with the ability to read text on the website by voice. The hacker integrated the coin hive JavaScript code to take the CPU resources of the user of this plug-in and did the Cryptojacking. This is why we have mined it to Monet.

It is a much more realistic approach for users to pay CPU or GPU resources for virtual currency mining rather than advertisement or long-term payment (billing) method like web service. Can be. If a user provides computing power through distributed computing, such as a golem (golem. Https:// ) to create a supercomputer network on a block-chain basis, it may be a way to pay some virtual currency in the form of a reward .

Of course, a new form of market structure would be ideal, which would allow reporters and readers to deal with news directly through block-chain technology, as in the example of Cybil, rather than simply replacing advertising like a salon. It could be similar to the wiki tribune created by Jimmy Wales, who founded Wikipedia, but if the wiki tribune was to expect vaguely voluntary participation rather than a particular structure, then the basic skeleton through the block chain might seem more reasonable. Anyway, new attempts of media structure and profit model that combine block chain and virtual currency will continue in the future.



Through the monthly AHC PC and HowPC magazine era, he has watched 'technology age' in online IT media such as ZDNet, electronic newspaper Internet manager, editor of Consumer Journal Ivers, TechHolic publisher, and editor of Venture Square. I am curious about this market that is still full of vitality.

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